# AI-referred PDP sessions

- **30%** AI Share of Voice lift in one quarter
- **17%** Conversion lift on AI-referred traffic
- **15** Targeted articles used to drive the lift
- **70%** Of citations attributed to Athena-authored content
- **25%** Increase in direct-site referrals from AI answers
- **4 to 8 weeks** Time to measurable movement in AI recommendation frequency
- **17%** Lift in "recommended for" visibility
- **8 weeks** Time to reach "top recommendation" for a key query category

# 1 Outcome on that priority recommendation prompt set

- **70%** Reduction in inaccurate AI product representations
- **< 24 h** Typical turnaround to catch new misinformation events
- **17%** Lift in AI-driven referral traffic to provider pages
- **45%** Citation rate growth
- **$126k** Equivalent media value captured
- **1** Recommended in AI search for the category
- **45%** Faster AI visibility gains across portfolio brands
- **100%** Monitored AI surface coverage across major LLMs
- **17%** Lift in program recommendation visibility
- **-45%** Reduction in surfaced outdated facts after remediation
- **22%** Reduced duplicated effort across brand teams
- **38%** Increase in AI supplement recommendation visibility
- **1-2 cycles** Time to see enrollment-funnel signal
- **27%** More inclusion in AI-generated wellness stacks
- **22%** Cited as authoritative source for priority specialties
- **-72%** Reduction in inaccurate health claim representations

# Purpose-built for your industry
Industry-specific AI search optimization with custom query libraries, compliance monitoring and benchmarks tailored to your vertical.

- **33+** Industry verticals
- **2,400+** Enterprise customers
- **47** Countries served
- **5.2x** Avg. visibility increase

### Trusted by enterprise across every industry

### Deep expertise across verticals
Explore how Athena delivers industry-specific AI search optimization.

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### Software
Own the AI conversation in your software category.

- Key Usecases
  - [Category Dominance](/content/industry/software/category-dominance/index.html)
  - [Demo Attribution](/content/industry/software/demo-attribution/index.html)
  - [Competitive Intelligence](/content/industry/software/competitive-intelligence/index.html)
  - [Content Optimization](/content/industry/software/content-optimization/index.html)
  - [Use Case Mapping](/content/industry/software/use-case-mapping/index.html)

- Sub verticals
  - [SaaS](/content/industry/software/saas/index.html)
  - [Dev Tools](/content/industry/software/dev-tools/index.html)

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### Consumer Packaged Goods
Ensure your products are the first AI recommends in every category.

- Key Usecases
  - [Brand Monitoring](/content/industry/cpg/brand-monitoring/index.html)
  - [Category Intelligence](/content/industry/cpg/category-intelligence/index.html)
  - [Retail Attribution](/content/industry/cpg/retail-attribution/index.html)
  - [Product Launch Optimization](/content/industry/cpg/product-launch-optimization/index.html)
  - [Competitive Benchmarking](/content/industry/cpg/competitive-benchmarking/index.html)
  - [Private Label Defense](/content/industry/cpg/private-label-defense/index.html)

- Sub verticals
  - [Pet](/content/industry/cpg/pet/index.html)
  - [Luxury](/content/industry/cpg/luxury/index.html)
  - [Grocery](/content/industry/cpg/grocery/index.html)

### Financial Services
Be the trusted provider when buyers validate through AI assistants.

- Key Usecases
  - [Compliance Monitoring](/content/industry/finance/compliance-monitoring/index.html)
  - [Product Accuracy](/content/industry/finance/product-accuracy/index.html)
  - [Regulatory Risk Detection](/content/industry/finance/regulatory-risk-detection/index.html)
  - [AI Trust Building](/content/industry/finance/ai-trust-building/index.html)
  - [Wealth & Advisory Positioning](/content/industry/finance/wealth-and-advisory-positioning/index.html)
  - [Digital Banking Visibility](/content/industry/finance/digital-banking-visibility/index.html)

- Sub verticals
  - [Banking](/content/industry/finance/banking/index.html)
  - [Insurance](/content/industry/finance/insurance/index.html)
  - [Wealth](/content/industry/finance/wealth/index.html)

### Education
Win enrollment decisions when prospective students ask AI.

- Sub verticals
  - [Higher Ed](/content/industry/education/higher-ed/index.html)
  - [EdTech](/content/industry/education/edtech/index.html)

### Healthcare & Life Sciences
Be the trusted source when patients ask AI health questions.

- Key Usecases
  - [Patient Referrals](/content/industry/healthcare/patient-referrals/index.html)
  - [Medical Accuracy](/content/industry/healthcare/medical-accuracy/index.html)
  - [Provider Reputation](/content/industry/healthcare/provider-reputation/index.html)
  - [HIPAA-Aware Monitoring](/content/industry/healthcare/hipaa-aware-monitoring/index.html)
  - [Service Line Marketing](/content/industry/healthcare/service-line-marketing/index.html)

- Sub verticals
  - [Pharma](/content/industry/healthcare/pharma/index.html)
  - [MedTech](/content/industry/healthcare/medtech/index.html)
  - [GLP-1](/content/industry/healthcare/glp-1/index.html)

### Multi-Brand Portfolios
Centralized AI visibility tracking across your entire brand portfolio.

- Key Usecases
  - [Portfolio Visibility](/content/industry/multibrand/portfolio-visibility/index.html)
  - [Cross-Brand Benchmarking](/content/industry/multibrand/cross-brand-benchmarking/index.html)
  - [Cannibalization Prevention](/content/industry/multibrand/cannibalization-prevention/index.html)
  - [Market Expansion](/content/industry/multibrand/market-expansion/index.html)
  - [Unified Content Governance](/content/industry/multibrand/unified-content-governance/index.html)

### Customer Stories

## Results across every industry
See how leading brands use Athena to dominate AI search in their verticals.

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**Camren Majors** CMO **verito.com**\
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"Our two biggest competitors in our niche are substantially bigger than us, on the order of magnitude of 25-30x bigger in terms of revenue. Over the past six to eight weeks of working with Athena, we're actually starting to rank similarly with them in a lot of prompts that we're tracking"\
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# 1 on ChatGPT in Core Category Queries

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**Connor Dault** CMO **Grüns**\
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"Athena is our OS for AI Search. Their prompt intelligence and editorial pipeline turn answers into a reliable channel. Month after month, they surface the next best moves and ship content the market and the models trust. It's why we consider Athena a long-term partner. Athena Enterprise gives us peace of mind; the platform largely runs itself. Growing GEO is a huge focus of ours and the full org is energized by the success we're seeing in the space with Athena"\
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6 X Share of Voice Lift in 60 Days

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**Bryce Alsten** VP of Marketing **Popl.co**\
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"We moved from 5th to 1st position in AI Search rankings and saw 38.85% monthly growth in leads from AI Search. The 1,561% ROI with 18-day payback exceeded our expectations."\
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+ 38 % MoM Increase in Leads from AI Search
