# Own AI Product Discovery

When consumers ask AI for product recommendations, make sure your brand is the answer.

### Performance Metrics

+30%  
AI-referred PDP sessions  
+17%  
Conversion lift on AI-referred traffic  
4 to 8 weeks  
Time to measurable movement in AI recommendation frequency

AI Product Recommendation Tracking

### Best running shoes under $150

#### Revenue Influenced by AI

$48,230

## Trusted by Leaders

Popl.co Bryce Alsten, VP of Marketing

Buyers were evaluating in AI before visiting the site. Athena identified high-conversion prompts and built source-first content that drove **consistent lead growth and demo influence from AI search.**

[Read the full story](/content/case-studies/38-mom-growth-leads-popl-ai-search-leadership/index.html)

## Challenges

Products missing from AI shopping recommendations  
  
Competitor products recommended over yours  
  
No insight into AI-driven purchase behavior  
  
Product descriptions not optimized for LLMs

## How AthenaHQ helps

### Built for E-Commerce Velocity

Product Recommendation Tracking  
Monitor which products AI recommends across ChatGPT, Perplexity, and Google AI.

AI-Optimized Descriptions  
Craft product content that AI platforms cite and recommend to shoppers.

Category Share of Voice  
See how your products rank against competitors in AI recommendations.

Purchase Attribution  
Track the full funnel from AI recommendation to conversion.

## Proven Results

### Instant ROI on the Metrics that Matter

+30%  
AI-referred PDP sessions  
+17%  
Conversion lift on AI-referred traffic  
4 to 8 weeks  
Time to measurable movement in AI recommendation frequency

## Real-Time Analytics

### Your AI Visibility, Quantified

**Track your brand** across every major AI platform with **live dashboards**

## FAQ

### Frequently Asked Questions

**Everything you need to know about AthenaHQ for E-Commerce**

1. **How does AI product discovery differ from traditional e-commerce SEO?**  
   AI shopping assistants don't crawl product pages the same way Google does. They synthesize reviews, specifications, and third-party content to make recommendations. AthenaHQ optimizes your product data for this new paradigm.

2. **Can AthenaHQ track AI recommendations for specific SKUs?**  
   Yes. You can monitor AI visibility at the product level, category level, or brand level. Track exactly which products AI recommends when shoppers ask for specific types of items.

3. **How do you attribute revenue to AI referrals?**  
   AthenaHQ's attribution model tracks the full funnel from AI recommendation to site visit to conversion. We integrate with your analytics platform to connect AI citations directly to revenue.

4. **Does this work for marketplace sellers or just DTC brands?**  
   Both. Whether you sell on your own site, through Amazon, or across multiple marketplaces, AthenaHQ tracks how AI platforms recommend your products across all channels.

5. **What AI platforms do you monitor for e-commerce?**  
   We track ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot, and AI Overviews — every major platform where consumers ask for product recommendations.

## Use Cases

### How E-Commerce Teams Use AthenaHQ

- [E-Commerce AI Product Discovery](/content/industry/ecommerce/ai-product-discovery/index.html)  
  Get your products surfaced when shoppers ask AI for recommendations. Optimize your catalog so AI shopping assistants feature your products first.

- [E-Commerce Conversion Attribution](/content/industry/ecommerce/conversion-attribution/index.html)  
  Measure the direct revenue impact of AI-driven traffic. Track the full funnel from AI recommendation to checkout.

- [E-Commerce Competitive Intelligence](/content/industry/ecommerce/competitive-intelligence/index.html)  
  Know exactly which products AI recommends instead of yours, and why. Turn competitive insights into actionable optimization strategies.

- [E-Commerce Catalog Optimization](/content/industry/ecommerce/catalog-optimization/index.html)  
  Optimize your entire product catalog for AI recommendation engines. Ensure every product is structured, described, and positioned to be cited by LLMs.

- [E-Commerce Shopping Query Coverage](/content/industry/ecommerce/shopping-query-coverage/index.html)  
  Map every high-intent shopping query in your category and ensure your products appear. Identify the revenue gaps where buyers are asking AI but your products aren't showing up.

- [E-Commerce Marketplace AI Optimization](/content/industry/ecommerce/marketplace-ai-optimization/index.html)  
  Optimize your product presence across AI-powered shopping assistants like Amazon Rufus, Google Shopping AI, and Walmart's AI features. Win where AI meets commerce at the point of purchase.