# Win the AI Shelf

When consumers ask AI for product recommendations,

make sure your brand is the answer.

6x  
AI Share of Voice lift in one quarter

15  
Targeted articles used to drive the lift

~70%  
Of citations attributed to Athena-authored content

AI Category Tracking

## Protein Bars

### Best protein bar for low sugar

#1 Your Brand  
#2  
#3

Category Share of Voice  
from **22%** to **34%** last 30 days

Retail Traffic from AI  
+21%

## Trusted by Leaders

Grüns Connor Dault, CMO  
Athena helped Grüns move from limited visibility to **dominant presence across high-intent wellness prompts,** increasing citation rate and brand mentions across generative search. AI became a measurable growth channel, not an experiment.

## Challenges

AI recommends competitor products by default

Brand positioning inconsistent across LLMs

No visibility into how AI categorizes your products

Seasonal campaigns invisible to AI assistants

# How AthenaHQ helps

## Built for Consumer Packaged Goods Scale

Category Intelligence  
Track which brands AI recommends across every product category you compete in.

Product Positioning  
Optimize how AI platforms describe and rank your products vs competitors.

Multi-Brand Management  
Manage AI presence across your entire portfolio from a single dashboard.

Retail & DTC Attribution  
Measure how AI recommendations drive traffic to retail partners and owned channels.

## Proven Results

### Instant ROI on the Metrics that Matter

6x  
Share of Voice Lift in 60 Days

15  
Targeted articles used to drive the lift

~70%  
Of citations attributed to Athena-authored content

## Real-Time Analytics

### Your AI Visibility, Quantified

**Track your brand** across every major AI platform with **live dashboards**

## FAQ

### Frequently Asked Questions

**Everything you need to know** about AthenaHQ for Consumer Packaged Goods

**How does AthenaHQ track AI recommendations for CPG products?**  
AthenaHQ monitors major AI platforms — ChatGPT, Perplexity, Gemini, Claude, and AI Overviews — by running thousands of prompts that mirror how consumers ask for product recommendations. We track which brands are cited, how often, and in what context across every category you compete in.

**Can I manage multiple brands within one CPG portfolio?**  
Yes. AthenaHQ supports multi-brand portfolios natively. You can track and optimize AI visibility for every brand in your portfolio from a single dashboard, with individual brand workspaces for team members.

**How long does it take to see results?**  
Most CPG brands see measurable changes in AI recommendation frequency within 4-6 weeks of implementing AthenaHQ's content optimization recommendations. Full category dominance typically takes one to two quarters.

**Does AthenaHQ integrate with retail media platforms?**  
AthenaHQ provides attribution data that connects AI recommendations to downstream retail traffic. We integrate with major analytics platforms so you can see the full path from AI citation to retail conversion.

**What makes AEO / GEO different from traditional SEO for CPG?**  
Traditional SEO optimizes for search engine rankings. GEO optimizes for AI recommendation engines, which use fundamentally different signals — authority, citation patterns, and structured content — to decide which brands to recommend.

## Use Cases

### How CPG Teams Use AthenaHQ

- **CPG Brand Monitoring**  
Track how AI platforms represent your CPG brand across every major LLM. Know exactly when AI recommends you, when it doesn't, and what your competitors are doing differently.
- **CPG Category Intelligence**  
Understand how AI organizes, ranks, and recommends products across every category you compete in. Athena decodes the AI shelf so you can own it.
- **CPG Retail Attribution**  
Connect AI recommendations directly to retail outcomes. Understand how AI-driven discovery translates to shelf pulls, online orders, and revenue.
- **CPG Product Launch Optimization**  
Ensure AI platforms recommend your new products from day one. Pre-optimize launch content so AI assistants feature your product the moment consumers start asking.
- **CPG Competitive Benchmarking**  
See exactly how your brand stacks up against every competitor across AI platforms. Track share of voice, recommendation frequency, and positioning in real time.
- **CPG Private Label Defense**  
Detect and counteract when AI recommends store brands or generic alternatives over your branded products. Protect brand equity in the AI recommendation layer before private label erodes your share of voice.