# Case Studies

Discover how AthenaHQ is helping brands revolutionize their brand management in the AI Era of Search.

## Cozy Earth
-   
-   
  > The Most-Cited Sleepwear Brand in AI Search  
  Cozy Earth used AthenaHQ to protect its lead in sleepwear, identify a loungewear opportunity, and give its **two-person content team** a clearer way to prioritize what to publish next.  
  - 3.6x Growth in sleepwear mentions (1,241 → 4,658)  
  - 30-point Loungewear lead, up from less than one point  
  [Read more](/content/case-studies/cozy-earth-most-cited-sleepwear-brand-ai-search-case-study/index.html)

## Rootly
-   
-   
  > 10x Increase in Citation Rate  
  GEO became Rootly's **#1 growth pillar**. With **~10x citation rate growth** and **+126% mention rate** on non-branded prompts, Rootly transformed AI Search into an executive-level operating channel.  
  - $126k Incremental Equivalent Media Value Captured  
  - 2.5x Lift in Non-Branded Mentions  
  [Read more](/content/case-studies/10x-citation-rate-rootly-geo-case-study/index.html)

## Lago
-   
-   
  > 50% Increase in Demos from AI Search  
  Lago achieved a **50% increase in demos from AI Search** after implementing Athena. With 11x growth in AI Overview impressions and exploding citations, Athena became their command center for GEO.  
  - 11x AI Overview impressions growth (3% → 33%)  
  - 2x Citation rate growth (3.5% → 17%)  
  [Read more](/content/case-studies/lago-ai-overview-impressions-citations-case-study/index.html)

## Nuvadermis
-   
-   
  > 3x Share of Voice in 3 Months  
  Nuvadermis grew **Share of Voice 3x in 3 months**, with on-page citation rate climbing to **20%+** against a **4% category average**, taking share from scar treatment heavyweights.  
  - 20%+ On-page citation rate (vs 4% competitor average)  
  - 5x Citation rate vs scar treatment category average  
  [Read more](/content/case-studies/3x-share-of-voice-nuvadermis-geo-case-study/index.html)

## Grüns
-   
-   
  > 6x Share of Voice Lift in 60 Days  
  Grüns grew Share of Voice from **2.0%** to **12.6%** in 60 days, with **19% brand mentions** and **23x citation rate** driven by a prompt-led pillar-and-cluster strategy.  
  - 15 Targeted articles used to drive the lift  
  - ~70% Of citations attributed to Athena-authored content  
  [Read more](/content/case-studies/10-6pp-sov-gruns-ai-search-case-study/index.html)

## Popl
-   
-   
  > 38% MoM Increase in Leads From AI Search  
  "We **moved from 5th to 1st position** in AI Search rankings and saw **38.85% monthly growth in leads from AI Search**. The **1,561% ROI with 18-day payback** exceeded our expectations."  
  - 5th to 1st in AI Search Share of Voice  
  - 1,561% ROI with 18-day payback period  
  [Read more](/content/case-studies/38-mom-growth-leads-popl-ai-search-leadership/index.html)

## AutoRFP.ai
-   
-   
  > 10x Growth in ChatGPT Traffic  
  "We've seen a **10x increase in chatgpt.com** referred traffic. Of which, these visitors are generally **higher quality** with **lower bounce rates** and **longer engagement**."  
  - 20% net-new content opportunities identified by Athena  
  - >30% of prospects now come from GenAI Search  
  [Read more](/content/case-studies/10x-chatgpt-traffic-autorfp-success-story/index.html)

## Verito
-   
-   
  > #1 on ChatGPT, Beating Rivals 25x in Size  
  "Our two biggest competitors in our niche are substantially bigger than us, on the order of magnitude of 25-30x bigger in terms of revenue. Over the past six to eight weeks of working with Athena, we're actually starting to rank similarly with them in a lot of prompts that we're tracking"  
  - 6-8 weeks time to noticeable impact  
  - 36% Share of Voice on ChatGPT  
  [Read more](/content/case-studies/36-sov-verito-success-story/index.html)

## Buried
-   
-   
  > 300% Increase in Leads from AI Search  
  Buried surged past established UK agencies in just 4 months, achieving a **25x mention rate increase**, **3.7x higher citation rate** than competitors, and a **300% increase in leads** by executing an ironclad GEO strategy with AthenaHQ.  
  - 3.7x Higher Citation Rate Than Competitors (11.2% vs 3%)  
  - 3rd In Brand Mentions, Beating Top Legacy UK Competitors  
  [Read more](/content/case-studies/300-percent-more-leads-buried-geo-case-study/index.html)

## Compare AI search platforms

Side-by-side breakdowns of how AthenaHQ compares across visibility, competitive intelligence, reporting depth, and team adoption.