Case Studies

Discover how AthenaHQ is helping brands revolutionize their brand management in the AI Era of Search.

Cozy Earth

• The Most-Cited Sleepwear Brand in AI Search
  Cozy Earth used AthenaHQ to protect its lead in sleepwear, identify a loungewear opportunity, and give its two-person content team a clearer way to prioritize what to publish next.

• 3.6x Growth in sleepwear mentions (1,241 → 4,658)
• 30-point Loungewear lead, up from less than one point
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Rootly

• 10x Increase in Citation Rate
  GEO became Rootly's #1 growth pillar. With ~10x citation rate growth and +126% mention rate on non-branded prompts, Rootly transformed AI Search into an executive-level operating channel.

• $126k Incremental Equivalent Media Value Captured
• 2.5x Lift in Non-Branded Mentions
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Lago

• 50% Increase in Demos from AI Search
  Lago achieved a 50% increase in demos from AI Search after implementing Athena. With 11x growth in AI Overview impressions and exploding citations, Athena became their command center for GEO.

• 11x AI Overview impressions growth (3% → 33%)
• 2x Citation rate growth (3.5% → 17%)
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Nuvadermis

• 3x Share of Voice in 3 Months
  Nuvadermis grew Share of Voice 3x in 3 months, with on-page citation rate climbing to 20%+ against a 4% category average, taking share from scar treatment heavyweights.

• 20%+ On-page citation rate (vs 4% competitor average)
• 5x Citation rate vs scar treatment category average
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Grüns

• 6x Share of Voice Lift in 60 Days
  Grüns grew Share of Voice from 2.0% to 12.6% in 60 days, with 19% brand mentions and 23x citation rate driven by a prompt-led pillar-and-cluster strategy.

• 15 Targeted articles used to drive the lift
• ~70% Of citations attributed to Athena-authored content
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Popl

• 38% MoM Increase in Leads From AI Search
  "We moved from 5th to 1st position in AI Search rankings and saw 38.85% monthly growth in leads from AI Search. The 1,561% ROI with 18-day payback exceeded our expectations."

• 5th to 1st in AI Search Share of Voice
• 1,561% ROI with 18-day payback period
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AutoRFP.ai

• 10x Growth in ChatGPT Traffic
  "We've seen a 10x increase in chatgpt.com referred traffic. Of which, these visitors are generally higher quality with lower bounce rates and longer engagement."

• 20% net-new content opportunities identified by Athena

• 30% of prospects now come from GenAI Search
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Verito

• #1 on ChatGPT, Beating Rivals 25x in Size

"Our two biggest competitors in our niche are substantially bigger than us, on the order of magnitude of 25-30x bigger in terms of revenue. Over the past six to eight weeks of working with Athena, we're actually starting to rank similarly with them in a lot of prompts that we're tracking"

• 6-8 weeks time to noticeable impact
• 36% Share of Voice on ChatGPT
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Buried

• 300% Increase in Leads from AI Search
  Buried surged past established UK agencies in just 4 months, achieving a 25x mention rate increase, 3.7x higher citation rate than competitors, and a 300% increase in leads by executing an ironclad GEO strategy with AthenaHQ.

• 3.7x Higher Citation Rate Than Competitors (11.2% vs 3%)
• 3rd In Brand Mentions, Beating Top Legacy UK Competitors
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Compare AI search platforms

Side-by-side breakdowns of how AthenaHQ compares across visibility, competitive intelligence, reporting depth, and team adoption.