# Blog

## Insights from the Bleeding Edge of AI Search with AthenaHQ

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  **AI Search is Now**  
  AI-driven search is no longer a future trend—it is the present reality. In 2025, over 60% of US consumers have used an AI chatbot like ChatGPT to research or decide on a product in the past month  
  Apr 18, 2025 4 min read  
  [Read more](/content/blog/ai-search-is-now/index.html)

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  **Difference Between SEO and GEO**  
  Search is evolving—fast. In 2025, nearly 50% of Google searches now include AI-generated overviews.  
  Apr 17, 2025 5 min read  
  [Read more](/content/blog/difference-between-seo-and-geo/index.html)

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  **HubSpot Lost 70% of Its SEO Traffic—But That Doesn’t Mean It’s Losing**  
  If your website lost 70% of its organic search traffic overnight, you’d expect panic. Yet, when HubSpot’s monthly visits dropped from 24 million to just 6–7 million, the company’s market presence barely wavered.  
  Apr 12, 2025 5 min read  
  [Read more](/content/blog/hubspot-lost-70-of-its-seo-trafficbut-that-doesnt-mean-its-losing/index.html)

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  **How to Reduce Cost Per Click by Making ChatGPT Mention Your Company More**  
  In the evolving landscape of digital marketing, reducing cost-per-click (CPC) while maximizing visibility is a top priority for businesses.  
  Apr 11, 2025 3 min read  
  [Read more](/content/blog/how-to-reduce-cost-per-click-by-making-chatgpt-mention-your-company-more/index.html)

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  **Generative Engine Optimization: The Future of Search Success**  
  As artificial intelligence (AI) continues to reshape industries, search engine optimization (SEO) is undergoing a transformative evolution.  
  Apr 8, 2025 6 min read  
  [Read more](/content/blog/generative-engine-optimization-the-future-of-search-success/index.html)

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  **A New Dawn of Brand Management in Age of AI Search**  
  The old way of managing brands on search engines is dead. The new way is here.  
  Feb 4, 2025 6 min read  
  [Read more](/content/blog/new-dawn-of-brand-management/index.html)