# Announcing Athena's State of AI Search 2026 Report!

## Insights from the Bleeding Edge of AI Search with AthenaHQ

### Difference Between SEO and GEO
  
Search is evolving—fast. In 2025, nearly 50% of Google searches now include AI-generated overviews.  
*Apr 17, 2025 5 min read*

### HubSpot Lost 70% of Its SEO Traffic—But That Doesn’t Mean It’s Losing
  
If your website lost 70% of its organic search traffic overnight, you’d expect panic. Yet, when HubSpot’s monthly visits dropped from 24 million to just 6–7 million, the company’s market presence barely wavered.  
*Apr 12, 2025 5 min read*

### How to Reduce Cost Per Click by Making ChatGPT Mention Your Company More
  
In the evolving landscape of digital marketing, reducing cost-per-click (CPC) while maximizing visibility is a top priority for businesses.  
*Apr 11, 2025 3 min read*

### Generative Engine Optimization: The Future of Search Success
  
As artificial intelligence (AI) continues to reshape industries, search engine optimization (SEO) is undergoing a transformative evolution.  
*Apr 8, 2025 6 min read*

### A New Dawn of Brand Management in Age of AI Search
  
The old way of managing brands on search engines is dead. The new way is here.  
*Feb 4, 2025 6 min read*