Announcing Athena's State of AI Search 2026 Report!

Insights from the Bleeding Edge of AI Search with AthenaHQ

Difference Between SEO and GEO

Search is evolving—fast. In 2025, nearly 50% of Google searches now include AI-generated overviews.
Apr 17, 2025 5 min read

HubSpot Lost 70% of Its SEO Traffic—But That Doesn’t Mean It’s Losing

If your website lost 70% of its organic search traffic overnight, you’d expect panic. Yet, when HubSpot’s monthly visits dropped from 24 million to just 6–7 million, the company’s market presence barely wavered.
Apr 12, 2025 5 min read

How to Reduce Cost Per Click by Making ChatGPT Mention Your Company More

In the evolving landscape of digital marketing, reducing cost-per-click (CPC) while maximizing visibility is a top priority for businesses.
Apr 11, 2025 3 min read

Generative Engine Optimization: The Future of Search Success

As artificial intelligence (AI) continues to reshape industries, search engine optimization (SEO) is undergoing a transformative evolution.
Apr 8, 2025 6 min read

A New Dawn of Brand Management in Age of AI Search

The old way of managing brands on search engines is dead. The new way is here.
Feb 4, 2025 6 min read